{"title":"Masters of the Universe","description":"\u003cp\u003eExplore our collection of Masters of the Universe action figures, vehicles, and playsets. From vintage He-Man and Skeletor figures to rare Castle Grayskull playsets, discover iconic characters and collectibles from Eternia. Perfect for MOTU collectors and fans of the classic 1980s toy line and its modern revivals.\u003c\/p\u003e","products":[{"product_id":"masters-of-the-universe-savage-he-man","title":"Masters of the Universe Savage He-Man","description":"\u003cp\u003eMasters of the Universe Savage He-Man is a highly detailed action figure featuring 30 points of articulation for dynamic posing. As the most powerful primate in the universe, this figure captures the raw strength and primal energy of He-Man. Included are Orko, four accessories, and interchangeable hands, enhancing playability and display options. Crafted by Mattel in 2021 as part of the Masterverse line, this collectible combines expert design with versatile functionality for fans and collectors alike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029333413978,"sku":"Box 996","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_7988_1.jpg?v=1751483306"},{"product_id":"masters-of-the-universe-faker","title":"Masters of the Universe Faker","description":"\u003cp\u003eThe Masters of the Universe Faker action figure by Mattel, inspired by the Netflix original series, features 30 points of articulation for dynamic posing and display. This detailed replica captures the essence of Skeletor’s evil robot double, making it a must-have for collectors and fans seeking authenticity and versatility in their collection. Comes with 3 accessories, two extra faces and interchangeable hands.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029345243226,"sku":"Box 997","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_7991_1.jpg?v=1751484248"},{"product_id":"masters-of-the-universe-battle-cat","title":"Masters of the Universe Battle Cat","description":"\u003cp\u003eThe 2020 Mattel Masters of the Universe Battle Cat figure combines modern articulation with classic design, allowing for dynamic posing that honors its retro roots. Crafted for collectors and enthusiasts, this figure captures the iconic look and fierce spirit of Battle Cat, making it a standout piece for display or imaginative play. Its detailed sculpt and durable construction ensure lasting appeal for fans of the Masters of the Universe series.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029362806874,"sku":"Box 997","price":21.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_7994_1.jpg?v=1751484636"},{"product_id":"masters-of-the-universe-revelation-skeletor","title":"Masters of the Universe Revelation Skeletor","description":"\u003cp\u003eMasters of the Universe Revelation Skeletor is a highly detailed action figure inspired by the Netflix original series. Featuring 30 points of articulation, this figure offers exceptional poseability for collectors and fans alike. Crafted with precision, it captures the menacing presence of the Evil Lord of Destruction, making it a standout piece for any Masters of the Universe collection.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029370179674,"sku":"Box 996","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_7997_1.jpg?v=1751484956"},{"product_id":"masters-of-the-universe-revelation-he-man","title":"Masters of the Universe Revelation He-Man","description":"\u003cp\u003eMasters of the Universe Revelation He-Man action figure captures the iconic hero from the Netflix Original Series with exceptional detail. Featuring 30 points of articulation, this figure offers extensive poseability for dynamic display and play. Crafted to reflect He-Man’s powerful presence, it is a must-have for collectors and fans seeking an authentic representation of the most powerful man in the universe.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029388202074,"sku":"Box 997","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8004_1.jpg?v=1751485231"},{"product_id":"masters-of-the-universe-battle-armor-he-man","title":"Masters of the Universe Battle Armor He-Man","description":"\u003cp\u003eThe Masters of the Universe Battle Armor He-Man figure by Mattel combines classic design with modern articulation for dynamic posing. Featuring the most powerful armor in the universe, this deluxe figure reveals battle damage when you strike the armor, adding an interactive play element. Included is a collectible comic book that enriches the storyline, making it a must-have for collectors and fans seeking both nostalgia and detailed craftsmanship.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029400195162,"sku":"Box 996","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8007_1.jpg?v=1751485796"},{"product_id":"he-man-1981-vintage","title":"He-Man 1981 Vintage Masters of the Universe","description":"\u003cp\u003eThis 1981 vintage He-Man figure from the Masters of the Universe series is a classic collectible for enthusiasts. As a loose figure, it shows signs of use consistent with child’s play, adding authentic character and history. Ideal for collectors seeking an original piece from the early era of this iconic franchise.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029505052762,"sku":"Box 997","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8010_1.jpg?v=1751488393"},{"product_id":"man-at-arms-1981-masters-of-the-universe","title":"Man-At-Arms 1981 Masters of the Universe","description":"\u003cp\u003eThe Man-At-Arms 1981 Masters of the Universe action figure is a classic collectible from the original vintage line. Known for its detailed sculpt and iconic armor, this loose figure captures the essence of the heroic character with authentic 1980s design. Ideal for serious collectors, it offers a tangible piece of toy history that reflects the craftsmanship and nostalgia of the era.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029514588250,"sku":"Box 997","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8012_1.jpg?v=1751488964"},{"product_id":"diecast-1980s-bootleg-thunder-prince","title":"Diecast 1980's Bootleg Thunder Prince","description":"\u003cp\u003eThis vintage 1980's diecast figure, inspired by the Masters of the Universe series, represents the bootleg character Thunder Prince from the Power Fighters line. Crafted from metal, it offers a sturdy, collectible alternative to original He-Man figures. Ideal for enthusiasts and collectors seeking rare, off-brand memorabilia that captures the era’s unique toy culture.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029530185818,"sku":"Box 997","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8014_1.jpg?v=1751489137"},{"product_id":"he-man-masters-of-the-universe-2001","title":"He-Man Masters of the Universe 2001","description":"\u003cp\u003eThe He-Man Masters of the Universe 2001 figure by Mattel is a collectible loose action figure designed for play and display. This version captures the iconic character with detailed sculpting and articulation, reflecting the 2001 series' updated design. Ideal for enthusiasts and collectors, it offers both nostalgic value and durable construction suitable for active play.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029552894042,"sku":"Box 997","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8020_1.jpg?v=1751489687"},{"product_id":"fisto-masters-of-the-universe-1983","title":"Fisto Masters of the Universe 1983","description":"\u003cp\u003eThis vintage 1983 Mattel Fisto action figure from Masters of the Universe is a rare collectible for enthusiasts. Although loose and in need of repair, it offers an authentic piece of classic toy history. Ideal for restoration experts or serious collectors seeking to complete their vintage MOTU lineup.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42029559971930,"sku":"Box 997","price":5.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8022_1.jpg?v=1751489867"},{"product_id":"moss-man-masters-of-the-universe","title":"Moss Man Masters of the Universe","description":"\u003cp\u003eMoss Man from the 2021 Mattel Revelation Masters of the Universe collection features 30 points of articulation, allowing for dynamic posing and display. As a heroic spy and master of camouflage, Moss Man offers strategic support with his wisdom, guiding He-Man on his quests. This detailed figure combines playability with collectible appeal, making it an essential addition for fans and collectors seeking authenticity and versatility.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42040945770586,"sku":"Box 996","price":14.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8092_1.jpg?v=1751916742"},{"product_id":"he-man-masters-of-the-universe-new-eternia","title":"He-Man Masters of the Universe New Eternia","description":"\u003cp\u003eHe-Man from Masters of the Universe New Eternia is a detailed collectible figure embodying the most powerful man in the universe. This 2021 Mattel release includes three accessories, plus an extra head and a pair of hands, allowing for versatile display options. Crafted for fans and collectors, it captures the iconic character’s strength and presence with precision.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42041005965402,"sku":"Box 996","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8098_1.jpg?v=1751918087"},{"product_id":"land-shark-evil-monster-vehicle","title":"Land Shark Evil Monster Vehicle Masters of the Universe","description":"\u003cp\u003eThe Land Shark Evil Monster Vehicle from Masters of the Universe by Mattel (2020) combines classic design with modern play features. Push down to roll it forward as its jaws open and snap shut, delivering dynamic action. This collectible vehicle offers authentic posing options, blending retro style with contemporary functionality for fans and collectors alike.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42041046925402,"sku":"Box 996","price":20.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8101_1.jpg?v=1751920152"},{"product_id":"evil-lyn-evil-warrior-goddess-masters-of-the-universe","title":"Evil-Lyn Evil Warrior Goddess Masters of the Universe","description":"\u003cp\u003eStep into the world of Masters of the Universe with the 2021 Mattel Evil-Lyn Evil Warrior Goddess figure. Expertly crafted for modern posing and retro play, this collectible captures Evil-Lyn’s iconic villainous presence. The set includes a detailed sword accessory and an exclusive comic book, enriching the storytelling experience. Perfect for collectors and fans seeking a faithful representation of this powerful character.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42041063571546,"sku":"Box 996","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8117_1.jpg?v=1751922134"},{"product_id":"clawful-masters-of-the-universe","title":"Clawful Masters of the Universe","description":"\u003cp\u003eClawful from Masters of the Universe is a formidable warrior known for his powerful claw and strategic mind. This 2021 Mattel figure captures his menacing grip and brutal strength, making him a standout adversary to He-Man. 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Crafted with attention to detail, Mer-Man embodies the power and mystique of the ocean’s ruler within the classic 2021 Mattel lineup.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42041070256218,"sku":"Box 996","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/2410\/0442\/files\/IMG_8124_1.jpg?v=1751922846"},{"product_id":"fisto-heroic-hand-to-hand-fighter","title":"Fisto Heroic Hand-to-Hand Fighter","description":"\u003cp\u003eFisto, the heroic hand-to-hand fighter from Masters of the Universe, is renowned for his rugged strength and iconic metal fist. Released by Mattel in 2021, this figure embodies the character’s role as a protector of Eternia’s Enchanted Forest. 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